Course Structure & Content
Year 1
| # |
CODE |
COURSE TITLE |
UNIT |
STATUS |
# |
| 1 |
MCM 801 |
Communication Theory |
|
Core |
Details
|
| 2 |
MCM 803 |
Advanced Communication Research |
|
Core |
Details
|
| 3 |
MCM 805 |
Sociology of the Media |
|
Core |
Details
|
| 4 |
MCM 807 |
Multimedia Training for Media Practice |
|
Core |
Details
|
| 5 |
MCM 809 |
Advanced Writing and Public Affairs Reporting |
|
Required |
Details
|
| 6 |
MCM 811 |
Critical Perspectives in Journalism |
|
Required |
Details
|
| 7 |
MCM 813 |
Issues in Stations Operation and Management |
|
Required |
Details
|
| 8 |
MCM 833 |
Television Criticism |
|
Required |
Details
|
| 9 |
MCM 815 |
Creative Workshop in Advertising |
|
Required |
Details
|
| 10 |
MCM 817 |
Marketing Theory |
2 |
Required |
Details
|
| 11 |
MCM 819 |
Corporate Public Relations |
|
Required |
Details
|
| 12 |
MCM 821 |
Public Relations and Democracy |
|
Required |
Details
|
| 13 |
MCM 823 |
Issues in Globalisation and Global Communication |
|
Elective |
Details
|
| 14 |
MCM 825 |
Comparative Political Communication |
|
Elective |
Details
|
| # |
CODE |
COURSE TITLE |
UNIT |
STATUS |
# |
| 1 |
MCM 802 |
Communication for Development |
|
Core |
Details
|
| 2 |
MCM 804 |
Contemporary Issues in Mass Communication and Cultural Studies |
|
Core |
Details
|
| 3 |
MCM 806 |
Bibliography of Mass Communication |
|
Core |
Details
|
| 4 |
MCM 898 |
Dissertation |
|
Core |
Details
|
| 5 |
MCM 808 |
Issues in Newspaper/Magazine Production |
|
Required |
Details
|
| 6 |
MCM 810 |
Issues and Techniques of Editorial Writing |
|
Required |
Details
|
| 7 |
MCM 812 |
Topical Issues in Broadcasting |
|
Required |
Details
|
| 8 |
MCM 814 |
Broadcast and Cable Production and Programming |
|
Required |
Details
|
| 9 |
MCM 816 |
Advertising and Society |
|
Required |
Details
|
| 10 |
MCM 818 |
New Development in Advertising Strategy, Planning and Implementation |
|
Required |
Details
|
| 11 |
MCM 824 |
Comparative Media Policy |
|
Elective |
Details
|
| 12 |
MCM 826 |
Professional Responsibility in Mass Communication |
|
Elective |
Details
|
Duration:- 2
Category:- Undergraduate
Programme Type:- Master
Department:- Mass Communication
Award:- M.Sc. Mass Communication